• In a world of shouting, the clearest sound is sometimes a whisper

How to manage PR at a Trade Show

The Atomium at the exhibition centre in Brussels

6 PR tips to make the most of trade shows I’ve been to dozens of trade shows in the UK, Belgium, Germany and The Netherlands, working in-house and as a supporting consultant. Here are a few things that I’ve learned about PR at exhibitions along the way: 1 – Start early Kick off your campaign as soon as you decide…

Continue reading

SNAP! That’s a General Election

Prime Minister Theresa May has called a UK General Election for 8th June 2017

Prime Minister Theresa May has called a surprise general election.  Despite making it clear that she did not wish to call an early election (the Fixed Parliament Act mandates five-year parliaments unless certain conditions are met) she is seeking consent in Parliament for an election on 8th June. What does this mean for business? I think this means a couple…

Continue reading

I Love Printing!

Cadbury Flake advert - early '70s

I love imaging technology of all sorts, but I particularly love printing. My passion for printing and print technologies was instilled in me very early by my father who worked as a manager at Europe’s (then) biggest manufacturer of flexible packaging. Have you ever seen 1-Tonne of chocolate wrappers? Dad worked for Colodense Ltd, a subsidiary of British Cellophane Limited.…

Continue reading

Working with European Industry Analysts

IDC - Irish Markets infographic

Industry analysts are a critical part of any B2B market place, especially technology. They should therefore be an important consideration in every B2B marketing campaign. While their influence on your business may not always be obvious, it makes sense to at least consider what that influence might be and how best to make it is positive. Types of analyst Broadly…

Continue reading

All engines are running … we have lift off!

The Black Arrow Rocket - not spectacular, but very efficient

I’m thrilled to announce the ‘official’ launch of Precision PR Limited. I’ve had an ambition for several years to create a B2B PR and marketing consultancy that works the way I believe it should, and so here it is. Precision PR is shaped more by my in-house PR experiences than it is by previous my agency work. This is because…

Continue reading