• In a world of shouting, the clearest sound is sometimes a whisper

Process before technology

A rant against edicts (and idiots) I recently posted a rant on LinkedIn about a story I saw on the BBC News Site. At the time of writing, my post has been viewed 692 times. The reason for my irritation? The story purports to be about technology, but in fact, it’s about a political idiot issuing a political edict for…

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Evaluating new technology

Good afternoon – I’d like to buy a computer: How should dental practices weigh up cost and performance when investing in new technology? Always a tricky question, but here’s how I would do it. Why do you need to invest in technology? Because something takes too much time or resources, costs money or doesn’t make enough money. Alternatively, a 3rd-party (the…

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Getting digital marketing right

Don’t shout – whisper Digital PR and marketing apparently provide businesses with some distinct advantages over traditional methods. People will tell you that you can reach a bigger audience. Well, you sort of can, sometimes. But traditional media still has a massive reach. They will also tell you that, you can more easily reach a better-targeted audience. Well, that’s true…

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