• In a world of shouting, the clearest sound is sometimes a whisper

How to brand your practice

Which supermarket is your dental practice like? (by Chris Webb and Cary Cray-Webb) We’ve been working in PR for the dental industry for two years now – you may have seen some of our work with brands such as Pearl Dental Software.  During that time we’ve had the privilege to study many dental businesses and practices across the country. It…

Continue reading

Making life easier in the waiting room

File Away the Filing Like most people, I hate filing almost as much as I hate filling in forms. For me, a truly great piece of technology would make both easier – or even disappear altogether. And that’s exactly what’s happening in the waiting rooms of hundreds of dentists. The reason? They’ve implemented ‘tablet computers’ as data capture devices for…

Continue reading