What I learned at The London Dentistry Show
I visited the London Dentistry Show at Olympia last Friday, 13th September and thoroughly enjoyed myself. Here’s what I learned.
How to brand your practice
It is fascinating how dental practices are perceived by professionals and patients. This perception derives to a very great extent from the efforts that owners to create ‘a brand’.
Case Study: Heditude 2019
This is the story of how a bit of marketing discipline can turn a little dream into a successful music festival attracting 800 people and raising a four-figure sum for charities – even though it rained.
The Dentistry Show – 17th & 18th May – 10 Things
This year, we decided to attend the Dentistry Show at the NEC. This article highlights ten of the things we learned from this year’s show.
Making life easier in the waiting room
Like most people, I hate filing almost as much as I hate filling in forms. For me, a truly great piece of technology would make both easier – or even disappear altogether. And that’s exactly what’s happening in the waiting rooms of hundreds of dentists.
How to waste money on advertising
The adage “Fail to plan and you plan to fail” couldn’t be more true of advertising. But we’ve all done it. You know what happens – the friendly advertising rep from your favourite magazine rings you
Process before technology
I recently posted a rant on LinkedIn about a story I saw on the BBC News Site. At the time of writing, my post has been viewed 692 times. The reason for my irritation? The story purports to be about technology, but in fact, it’s about a political idiot issuing a political edict for purely political gains.
Evaluating new technology
How should dental practices weigh up cost and performance when investing in new technology?
Getting digital marketing right
Digital PR and marketing apparently provide businesses with some distinct advantages over traditional methods. People will tell you that you can reach a bigger audience. Well, you sort of can, sometimes. But traditional media still has a massive reach.
Have you ever heard of Rehab4Addiction?
A couple of weeks ago I received an email from a gentleman. He was asking me to provide a link to his website from the website of my band. Normally I consign such emails to the ‘blocked sender’ list. But this one caught my interest because of the song he mentioned