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Category: Strategy
One couple’s day out in Birmingham – at the BDIA Showcase
We arrived at the NEC as planned just after 11:00 am. And it seems that the entire UK caravan and motorhome community chose the self-same time to visit their trade show. A queue to get onto the site, queues for the carparks, queues for the transfer bus. Not a good start to the day.
How to brand your practice
It is fascinating how dental practices are perceived by professionals and patients. This perception derives to a very great extent from the efforts that owners to create ‘a brand’.
Case Study: Heditude 2019
This is the story of how a bit of marketing discipline can turn a little dream into a successful music festival attracting 800 people and raising a four-figure sum for charities – even though it rained.
Getting digital marketing right
Digital PR and marketing apparently provide businesses with some distinct advantages over traditional methods. People will tell you that you can reach a bigger audience. Well, you sort of can, sometimes. But traditional media still has a massive reach.
Have you ever heard of Rehab4Addiction?
A couple of weeks ago I received an email from a gentleman. He was asking me to provide a link to his website from the website of my band. Normally I consign such emails to the ‘blocked sender’ list. But this one caught my interest because of the song he mentioned
Cyber-security Basics
50-something years ago, protecting your new business in London often meant paying money to the Kray Brothers or the Richardson Gang. These days the threats faced by new businesses are less likely to involve physical violence and more likely to involve data theft.
So put your money where your mouth is
We admit it – we’ve said it many times. No one route to an audience is seen by everyone you’d like, so the more (properly chosen and co-ordinated) routes you have the more people will read your message.
What do you think of the show so far?
A couple of weeks ago, my husband frog-marched me to the car and then drove me at speed towards Birmingham. While I’m growing very familiar with the western stretches of the A14, I’ve always managed to stop short of the M6
New website launched – Heditude 2018
We were recently asked to create a website for Heditude 2018, a local community music festival.