• In a world of shouting, the clearest sound is sometimes a whisper

Heditude 2019 – a case study

Once upon a time in a rural Essex village … Heditude is a community music festival. It’s the vision of a local man, Aaron Stevens. But it was brought to life by a small band of his friends – and Precision PR Limited. This is the story of how a bit of marketing discipline can turn a little dream into…

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How to brand your practice

Which supermarket is your dental practice like? (by Chris Webb and Cary Cray-Webb) We’ve been working in PR for the dental industry for two years now – you may have seen some of our work with brands such as Pearl Dental Software.  During that time we’ve had the privilege to study many dental businesses and practices across the country. It…

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Getting digital marketing right

Don’t shout – whisper Digital PR and marketing apparently provide businesses with some distinct advantages over traditional methods. People will tell you that you can reach a bigger audience. Well, you sort of can, sometimes. But traditional media still has a massive reach. They will also tell you that, you can more easily reach a better-targeted audience. Well, that’s true…

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Have you ever heard of Rehab4Addiction?

Advice for those seeking recovery from addiction A couple of weeks ago I received an email from a gentleman. He was asking me to provide a link to his website from the website of my band. Normally I consign such emails to the ‘blocked sender’ list. But this one caught my interest because of the song he mentioned, namely our…

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So put your money where your mouth is

Precision PR advert in Modern Dentist Magazine

Our first advert “Well Mr Client, chasing earned media and working with Social Media is only half the battle.” We admit it – we’ve said it many times. No one route to an audience is seen by everyone you’d like, so the more (properly chosen and co-ordinated) routes you have the more people will read your message. So now we’ve…

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What do you think of the show so far?

Morcombe and Wise (with Glenda Jackson) - What do you think of the show so far?

Confessions of an NEC virgin (by Cary Cray-Webb) A couple of weeks ago, my husband frog-marched me to the car and then drove me at speed towards Birmingham. While I’m growing very familiar with the western stretches of the A14, I’ve always managed to stop short of the M6 (except for one family trip to Dudley – a different story,…

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New website launched – Heditude 2018

Precision PR - Heditude 2018

Heditude 2018 – website by Precision PR We were recently asked to create a website for Heditude 2018, a local community music festival. The site took us just over a week from approval of our initial design to launch. This includes managing approvals by the volunteers who run the festival in their spare time. We’ve now built three websites (as…

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Press Release – New Win

BHA Software - Pearl Dental Software

Pearl Dental Software gets social with Precision PR Everyone loves a trip to the dentist, right? Well, maybe not, but the team behind Pearl Dental Software are determined to help make the process as painless as possible. As part of its efforts to bring the company’s powerful, UK-specific solution to as many dental practices as possible, Pearl’s developer – Baker…

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Awards and stuff like that

An OSCAR is probably the world's best known award, and the Academy Awards the most famous award ceremony.

And the winner is … Everyone loves an award ceremony, don’t they? Especially the organisers who charge finalists and corporate sponsors hundreds of pounds for each person that attends. So, based on 25-years of entering and attending awards ceremonies for various software products, projectors, printers, etc., here are a few observations. Should a PR agency enter an award ceremony? Nope.…

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Is ‘Big Data’ out of fashion ?

The Elder Wand - as powerful as Big Data

Hero to Zero at the speed of a new buzz-word Last year, as far as I could could make out, the world was about to be saved by ‘Big Data’. The phrase was EVERYWHERE, and the idea was being used for everything you could possibly imagine. But what wasn’t clear was what it actually meant. This year, for what ever…

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