• In a world of shouting, the clearest sound is sometimes a whisper

The Dentistry Show – 17th & 18th May – 10 Things

What we learned from this year’s Dentistry Show This year, we decided to attend the Dentistry Show at the NEC. Unfortunately, Cary couldn’t make it, so Chris went to both days – on the Friday with Ben Baker of our client Pearl Dental Software, and on the Saturday with our dentist friend, Jules. This article highlights ten of the things…

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How to brand your practice

Which supermarket is your dental practice like? (by Chris Webb and Cary Cray-Webb) We’ve been working in PR for the dental industry for two years now – you may have seen some of our work with brands such as Pearl Dental Software.  During that time we’ve had the privilege to study many dental businesses and practices across the country. It…

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Making life easier in the waiting room

File Away the Filing Like most people, I hate filing almost as much as I hate filling in forms. For me, a truly great piece of technology would make both easier – or even disappear altogether. And that’s exactly what’s happening in the waiting rooms of hundreds of dentists. The reason? They’ve implemented ‘tablet computers’ as data capture devices for…

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How to waste money on advertising

Picture - The Brexit Bus subverted

It’s easily done The adage “Fail to plan and you plan to fail” couldn’t be more true of advertising. But we’ve all done it. You know what happens – the friendly advertising rep from your favourite magazine rings you and tells you they can give you a half-page at a 75% discount, so you buy your bargain space and feel…

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Evaluating new technology

Good afternoon – I’d like to buy a computer: How should dental practices weigh up cost and performance when investing in new technology? Always a tricky question, but here’s how I would do it. Why do you need to invest in technology? Because something takes too much time or resources, costs money or doesn’t make enough money. Alternatively, a 3rd-party (the…

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Did you see ??? Cary in print

Cary Cray-Webb - Director - Precision PR

Cary Cary-Webb in BDJ-Team We’re very proud to be able to share an article from BDJ-Team. BDJ-Team is part of the British Dental Journal magazine series from Springer Nature. These titles are published on behalf of the British Dental Association. https://www.nature.com/articles/bdjteam2018164 This is the FIRST article that Cary has written for a magazine in her own right. It deals with…

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So put your money where your mouth is

Precision PR advert in Modern Dentist Magazine

Our first advert “Well Mr Client, chasing earned media and working with Social Media is only half the battle.” We admit it – we’ve said it many times. No one route to an audience is seen by everyone you’d like, so the more (properly chosen and co-ordinated) routes you have the more people will read your message. So now we’ve…

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What do you think of the show so far?

Morcombe and Wise (with Glenda Jackson) - What do you think of the show so far?

Confessions of an NEC virgin (by Cary Cray-Webb) A couple of weeks ago, my husband frog-marched me to the car and then drove me at speed towards Birmingham. While I’m growing very familiar with the western stretches of the A14, I’ve always managed to stop short of the M6 (except for one family trip to Dudley – a different story,…

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Digital 3D Models in Medicine – we’ve come a long way

3D Modelling is now an established medical technology Back in the late 1990’s I was working as an PR consultant for Insight Marketing & Communications Limited, which at the time was one of the UK’s leading technology PR agencies. My favourite client was a company SDRC Inc. This was a high-end computer-aided design (CAD) software vendor, now owned by Siemens.…

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Two great articles on Pearl’s site

Cary Cray-Webb - Director - Precision PR

Oh My Lord! They use our articles We recently wrote two new articles for our client BHA Software which have been posted on their Pearl dental software site to fuel their ongoing social media campaign. Oh my Lord! They use Pearl! Nurse training and retention: time to act   If you are looking for specialist content that sounds special but…

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