How to waste money on advertising
The adage “Fail to plan and you plan to fail” couldn’t be more true of advertising. But we’ve all done it. You know what happens – the friendly advertising rep from your favourite magazine rings you
Category: Dentistry
Evaluating new technology
How should dental practices weigh up cost and performance when investing in new technology?
Did you see ??? Cary in print
We’re very proud to be able to share an article from BDJ-Team. BDJ-Team is part of the British Dental Journal magazine series from Springer Nature. These titles are published on behalf of the British Dental Association.
So put your money where your mouth is
We admit it – we’ve said it many times. No one route to an audience is seen by everyone you’d like, so the more (properly chosen and co-ordinated) routes you have the more people will read your message.
What do you think of the show so far?
A couple of weeks ago, my husband frog-marched me to the car and then drove me at speed towards Birmingham. While I’m growing very familiar with the western stretches of the A14, I’ve always managed to stop short of the M6
Digital 3D Models in Medicine – we’ve come a long way
3D Modelling is now an established medical technology Back in the late 1990’s I was working as an PR consultant for Insight Marketing & Communications Limited, which at the time was one of the UK’s leading technology PR agencies. My favourite client was a company SDRC Inc. This was a…
Two great articles on Pearl’s site
We recently wrote two new articles for our client BHA Software which have been posted on their Pearl dental software site to fuel their ongoing social media campaign.
A little thought about training
Press Release – New Win
Everyone loves a trip to the dentist, right? Well, maybe not, but the team behind Pearl Dental Software are determined to help make the process as painless as possible.
Pearl Dental Software – case study – Church Street Dental Surgery
Case Study – Church Street Dental Surgery