Getting digital marketing right

Digital PR and marketing apparently provide businesses with some distinct advantages over traditional methods. People will tell you that you can reach a bigger audience. Well, you sort of can, sometimes. But traditional media still has a massive reach.

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Digital 3D Models in Medicine – we’ve come a long way

Digitallly modeled pelvis with tumor

3D Modelling is now an established medical technology Back in the late 1990’s I was working as an PR consultant for Insight Marketing & Communications Limited, which at the time was one of the UK’s leading technology PR agencies. My favourite client was a company SDRC Inc. This was a…

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What do you do when a bank’s ‘Customer Support’ procedures don’t work?

Cartoon

Dear Bank Manager Did you know that several of your online banking functions no-longer work using the Firefox browser? Did you know that your ‘Secure Message’ facility doesn’t seem to work in Firefox or Chrome? Do your “Customer Support” team know this? We tried five or six times to simply…

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