• In a world of shouting, the clearest sound is sometimes a whisper

The Dentistry Show – 17th & 18th May – 10 Things

What we learned from this year’s Dentistry Show This year, we decided to attend the Dentistry Show at the NEC. Unfortunately, Cary couldn’t make it, so Chris went to both days – on the Friday with Ben Baker of our client Pearl Dental Software, and on the Saturday with our dentist friend, Jules. This article highlights ten of the things…

Continue reading

How to brand your practice

Which supermarket is your dental practice like? (by Chris Webb and Cary Cray-Webb) We’ve been working in PR for the dental industry for two years now – you may have seen some of our work with brands such as Pearl Dental Software.  During that time we’ve had the privilege to study many dental businesses and practices across the country. It…

Continue reading

Making life easier in the waiting room

File Away the Filing Like most people, I hate filing almost as much as I hate filling in forms. For me, a truly great piece of technology would make both easier – or even disappear altogether. And that’s exactly what’s happening in the waiting rooms of hundreds of dentists. The reason? They’ve implemented ‘tablet computers’ as data capture devices for…

Continue reading

How to waste money on advertising

Picture - The Brexit Bus subverted

It’s easily done The adage “Fail to plan and you plan to fail” couldn’t be more true of advertising. But we’ve all done it. You know what happens – the friendly advertising rep from your favourite magazine rings you and tells you they can give you a half-page at a 75% discount, so you buy your bargain space and feel…

Continue reading

Process before technology

A rant against edicts (and idiots) I recently posted a rant on LinkedIn about a story I saw on the BBC News Site. At the time of writing, my post has been viewed 692 times. The reason for my irritation? The story purports to be about technology, but in fact, it’s about a political idiot issuing a political edict for…

Continue reading

Evaluating new technology

Good afternoon – I’d like to buy a computer: How should dental practices weigh up cost and performance when investing in new technology? Always a tricky question, but here’s how I would do it. Why do you need to invest in technology? Because something takes too much time or resources, costs money or doesn’t make enough money. Alternatively, a 3rd-party (the…

Continue reading

Getting digital marketing right

Don’t shout – whisper Digital PR and marketing apparently provide businesses with some distinct advantages over traditional methods. People will tell you that you can reach a bigger audience. Well, you sort of can, sometimes. But traditional media still has a massive reach. They will also tell you that, you can more easily reach a better-targeted audience. Well, that’s true…

Continue reading

Have you ever heard of Rehab4Addiction?

Advice for those seeking recovery from addiction A couple of weeks ago I received an email from a gentleman. He was asking me to provide a link to his website from the website of my band. Normally I consign such emails to the ‘blocked sender’ list. But this one caught my interest because of the song he mentioned, namely our…

Continue reading

Did you see ??? Cary in print

Cary Cray-Webb - Director - Precision PR

Cary Cary-Webb in BDJ-Team We’re very proud to be able to share an article from BDJ-Team. BDJ-Team is part of the British Dental Journal magazine series from Springer Nature. These titles are published on behalf of the British Dental Association. https://www.nature.com/articles/bdjteam2018164 This is the FIRST article that Cary has written for a magazine in her own right. It deals with…

Continue reading