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Heditude is a community music festival. It’s the vision of a local man, Aaron Stevens. But it was brought to life by a small band of his friends – and Precision PR Limited. This is the story of how a bit of marketing discipline can turn a little dream into a successful music festival attracting 800 people and raising a four-figure sum for charities – even though it rained.<\/p>\n
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Facebook is the simple answer. When the organising team initially worked out what they needed to do, one thing that was obvious was a website. Precision PR was a brand new business at the time. As we are based in Sible Hedingham (the home of Heditude) we responded to a request for help.<\/p>\n
Nothing much happened initially, and we thought we’d been lost in a wave of enthusiasm to get involved. But eventually, the organisers asked us to meet, agree on terms and define a brief for the site.<\/p>\n
Our initial task was to build a WordPress website. This had to carry all the public notices and a description of the event. We advised on the addition of a number of pages and built the initial site. We also advised that we should also create a blog page for announcements and news stories that could be distributed through social media, leading readers back to the website where they could also get supporting information.<\/p>\n
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With the site up and running we started building content, such as announcements about the bands as they were signed, and about things such as tickets. It quickly became apparent that many people wanted to buy their tickets online, particularly if they lived outside of Sible Hedingham.<\/p>\n