News Stories Archives -

We’re back

chris@precisionpr.co.uk — Mon, 15 Apr 2024 17:56:32 +0000

Precision PR is once again accepting new projects

After a couple of years during which we had to scale back our activities, we’re now able to stat accepting new projects. We’re available for content creation, PR consultancy and sustainability programmes.

At some point soon, we’ll be available to take on new websites and full PR programmes again. Chris and Cary are both healthy again, and we’re rebuilding our team of associates and specialists. So if you’re looking for a specialist in digital imaging, medical imaging, services to dentistry, practice management software or sustainability, please get in contact. We’ll be happy to discuss your requirements and how we might held.

Please email chris@precisionpr.co.uk or call +447432 189149.

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Double celebration for Enspec

chris@precisionpr.co.uk — Wed, 22 Jul 2020 15:20:41 +0000

Enspec stays safe during lock-down and celebrates with an honour for director David Jones

Power quality engineering specialists, Enspec Power Limited, today announced that David Jones, company director and joint founder of Enspec, has been made a Fellow of the Institute of Engineering and Technology for his contribution to the work of the IET in inspiring, informing and influencing the global engineering community to engineer a better world.

David Jones, Fellow of the IET and Director of Enspec Power Ltd

David’s many contributions to engineering include developing the company’s industrial energy-saving equipment and power quality solutions as well as developing safe working practices, such as those needed through the COVID-19 lock-down. He has been successfully co-running Enspec for over 20 years, and was the driving force behind Enspec’s initial development into equipment manufacturing. David (49), said; “This is a great honour which reflects the work ethic and innovation culture we’ve created at Enspec. Our philosophy has always been to help clients to improve their processes, to save them money and increase their profitability, which we can do as electrical engineers.”

That work ethic and culture allowed Enspec not only to protect the jobs of all its staff during lock-down, but to find new practices to deliver existing projects on time and even win new business. David continued; “We are involved in a number of major engineering projects that realistically couldn’t be paused, so we immediately had to develop new safe working practices. Much of our industry shut down for at least two months. Although we had to pause manufacturing for a few weeks while we made adjustments that met Government guidance, we were able to implement home working for management and engineering staff very quickly, which meant that we have been able to fulfil all our contractual commitments and retain all our staff.”

Enspec uses a cloud-based IT infrastructure that enabled an immediate switch to home working. A vehicle single occupancy travel policy further reduces cross-infection risks between staff. At the company’s manufacturing site in Washington, Tyne and Wear, Enspec has implemented hand sanitising stations, PPE and shifts, allowing for a prompt return to work – some manufacturing staff were furloughed for a short period while these changes were implemented.

David said; “As well as needing to find safe ways to continue working, we had staff whose partners work in frontline roles, so they needed support to be at home to care for their children. We also put in place processes to support staff who fell ill or were self-isolating, but I’m thankful that we’ve not needed to use them.” To date, none of Enspec’s staff have reported COVID-19 symptoms. And the new practices mean the company is able to continue with plans to recruit two new apprentices during the summer.

//-ends-//

Notes to Editors

About Enspec Power

Enspec helps organisations to make money and to save money – professional engineers can do this! It offers specialist engineered products and services such as Power System Studies, Power Factor Correction, Harmonic Filters, Reactive Compensation, Point-on-Wave Switching and Site Services. The company helps all manner of heavy electricity users such as utilities and renewables, oil and gas, manufacturing and other industries.

Enspec has been making businesses more profitable since 1998 when its sibling founders, fed up with the bureaucracy of larger organisations, decided to go it alone and set up a friendly, flexible engineering company.

Two decades on, the Enspec team is still a friendly bunch and one of the UK’s leading independent specialists in power quality engineering. The team really understands electrical power systems and is passionate about what it does and what’s happening in the wider world of technology.

Enspec is a progressive member of The Institution of Engineering and Technology (IET) with links to academia – so if the team don’t have the immediate answers, chances are they know someone that does.

You can find more about Enspec Power Limited at: https://www.enspecpower.com/

For more information about digital, traditional and hybrid PR campaigns, please contact us by email or call Chris on 07432 189149 (please leave a message if not immediately available)

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Cary in the press

chris@precisionpr.co.uk — Fri, 07 Feb 2020 15:17:16 +0000

The world looks different from my ivory tower

Cary Cray Webb – recently published in the BDJ-Team magazine

Cary has been in the press again, this time writing for the BDJ-Team magazine about working in Special Care Dentistry and the switch from nursing to admin.

Her role is to manage referrals into a special care dentistry service. It’s a new service to Cambridge CDS (CCDS), allowing all the referrals for CCDS to be centralised and handled by one hub, and for the initial pre-assessment appointments to be made by one team.

Taking on a newly created role has meant facing the challenge of learning new IT systems, developing the procedures needed to run the service every day, and then teaching it all to two junior staff. I’m also responsible for advising people with problems accessing the service, dealing with complaints, and some telephone triage of my service and the minor oral surgery service.

You can find the full article at: https://www.nature.com/articles/s41407-019-0209-0

Precision PR and Dentistry

We are a rare beast amongst PR agencies. Our directors have between them decades of PR experience, years of understanding digital and medical imaging technologies, and a genuine, up-to-date GDC Registration number! So if you want to work with a marketing agency that knows how to tell your dental technology story, better contact us by calling Chris on 07432 189149 or emailing cary@precisionpr.co.uk

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New website goes live for Shine Partnerships Ltd

chris@precisionpr.co.uk — Tue, 07 Jan 2020 16:10:23 +0000

www.shinepartnerships.co.uk created by Precision PR Limited

We’re truly proud to announce the launch of our latest client website project – www.shinepartnerships.co.uk

Manoj Mahtani – Owner/Chief Executive Officer

Shine Partnerships Limited specialises in providing high-quality [CQC Registered] supported living and floating support services for forensic and/or complex needs mental health service users. With 10 houses (and two more about to launch), Shine provides the care needed for tens of people in North London who have experienced mental health problems and are now returning to life in the community.

Designed and built by associate design consultant Dawn Li with project management by Chris Webb, the site also makes extensive use of photographs by the well-known corporate photographer Harry Chambers.

With 28 live pages, plus a news/blog page, this is the biggest single website project carried out so far by Precision. It incorporated 3 separate photoshoots across 10 locations – each requiring careful recording of photo permissions, etc.

The project took considerably longer than the two weeks first envisaged due to complex demands on the client’s diary. However, the results are visually stunning while maintaining a level of brand continuity from the previous (very out of date) site.

Objectives

The campaign objectives for the website are to:

help recruit staff
better and more clearly illustrate Shine’s services to service commissioners
maintain the existing brand investment and develop it further for future use

We also identified the need for simplified on-going maintenance to keep up with the businesses growth plans. And the ability to re-use assets across multiple channels of communication.

The key technical requirements included:

adaptive design for desktop, tablet and mobile
news/blog page for integration with future social media and content marketing campaigns
architecture and technology that allows the client’s staff (none of whom are marketing or IT professionals) to make minor updates and carry out simple maintenance

Built using WordPress with a custom template, the new site meets all three criteria. The final part of the project will be a short training session. This will demonstrate how to post news, make simple amendments and carry out software updates to plugins and other behind-the-scenes elements.

How can we help you?

If your website is in need of a refresh, please call us. We are particularly interested (and skilled at) developing sites for integrated marketing campaigns. We would love to talk to you about how we could do this for your business. Contact us by email or tel: 07432 189149

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New win – ghost writers

chris@precisionpr.co.uk — Tue, 24 Oct 2017 12:47:04 +0000

Specialist copy writing services

Chris has recently been engaged to write blogs and website copy for a large, Thames Valley-based marketing agency. He was selected for his flexible approach to the task plus his previous experience in the subject.

Although we can’t disclose the name of the client or the end-user of the copy, we’re pretty damn happy to have be part of such a prestigious project.

If you have a copy writing project that you need help with on any aspect of corporate / B2B technology and information, please get in touch – we will be delighted to discuss the project with you in confidence.

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Press Release – New Win

chris@precisionpr.co.uk — Tue, 24 Oct 2017 12:40:59 +0000

Pearl Dental Software gets social with Precision PR

Everyone loves a trip to the dentist, right? Well, maybe not, but the team behind Pearl Dental Software are determined to help make the process as painless as possible.

As part of its efforts to bring the company’s powerful, UK-specific solution to as many dental practices as possible, Pearl’s developer – Baker Heath Associates Limited (BHA Ltd) – has appointed Precision PR Limited to manage a social media campaign.

“We’ve probably reached the limits of selling Pearl by word-of-mouth,” says Ben Baker, MD of BHA Ltd. “Precision PR is going to help us tell more UK-based dentists, practice managers and other dental professionals about our system.”

Precision PR’s initial brief is to help build a multi-channel social community, defining and creating a range of content, and providing wider marketing consultancy. The company was chosen for the Pearl project because the founders have a history of success in both digital imaging and dentistry.

“Chris has a good background in PR and social marketing for 2D and 3D-CAD, visualisation software and other imaging technologies. Cary is a fully trained and registered dental nurse. The perfect skill-mix for our products,” explains Mr Baker.

The campaign is designed to consolidate and improve Pearl Dental Software’s share of the highly competitive practice management software market. Precision PR plans to demonstrate Pearl’s ease-of-use, excellent support services and the cost-effective UK-focused reporting functions needed for NHS, mixed and private practices. Early activities have already increased LinkedIn followers significantly (for the company’s directors and sales team), and the first of a series of case studies will be published shortly.

Further information about Pearl Dental Software can be found at: www.pearldentalsoftware.com

Notes to editors
Pearl Dental Software is developed by Baker Heath Associates Limited in Leicester, and is designed to be used by independent dental surgeries and businesses running a small chain of surgeries. It has the specific features needed to support treatment both NHS and Private patients. It works seamlessly with all leading brands of imaging and x-ray sensor, and with most leading brands of CEREC system (used for on-site manufacture of dental prosthetics and devices).

Pearl Dental Software’s LinkedIn page is:
https://www.linkedin.com/company/11252778/

Pearl Dental Software’s Facebook page is: https://www.facebook.com/PearlDentalSoftware

Other channels launching soon…

Precision PR Limited is an independent PR agency, specialising in B2B and imaging technologies, ERP and manufacturing software, online security software, and software for the music industry. The company calls upon extensive experience of pan-European and Transatlantic PR campaigns, as well as domestic campaigns.

Contact Chris Webb:
Email: chris@precisionpr.co.uk or Tel: 07432 189 149

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SNAP! That’s a General Election

chris@precisionpr.co.uk — Tue, 18 Apr 2017 15:40:44 +0000

Prime Minister Theresa May has called a surprise general election. Despite making it clear that she did not wish to call an early election (the Fixed Parliament Act mandates five-year parliaments unless certain conditions are met) she is seeking consent in Parliament for an election on 8th June.

Brexit-Britain (source: managementtoday.co.uk)

What does this mean for business?

I think this means a couple of things that are likely to be good for business, if not necessarily for the country as a whole.

Mrs May became Prime Minister after the Government headed by David Cameron lost the referendum on Europe last year. Since that time she has been trying to make sense of the huge technical and legal minefield that ‘Brexit’ will cause. Yet at the same time she has had to deal with opposition parties politicising that result for their own ends (fair enough – that’s what oppositions do) AND the squabbling within her own party about how much ‘Brexit’ we should have (which isn’t exactly helpful).

Add to this we have a main opposition party that is pulling itself to pieces, with a parliamentary party trying to head one way on Brexit, and a grass-roots party of activists heading in another – while neither side seems to be talking to its (rather effective) Peers in the upper house.

The sum of this is uncertainty – something that very few businesses want or need. Even those businesses that claim to be ‘disruptors’ need to know what it is they are disrupting, and need stability for long enough to get their act together. Uncertainty does not create the stability needed by businesses.

So how will this help business?

The Conservative Party needs to agree a new manifesto that spells out a plan for Britain as it leaves the EU – the last manifesto assumed the UK would stay within the EU. If they win then we will have a Government with a clear direction for negotiations.

The Labour Party has a mountain to climb (called Scotland) if it is to win control of Parliament. If it fails, an election will at least lead it to settle its internal divisions and allow it to become an effective opposition.

And the Scottish National Party (currently the third-largest party) has the chance to re-state a case for Scottish independence, potentially settling another argument.

In any scenario, the next government should have five years to focus on making a success of Brexit without the distraction of another General Election. That means greater economic and political stability, and that in turn means increased predictability and reduced risk for the business community. Essentially, both British and International businesses will be better able to see how they can make a success of a post-Brexit Britain.

On the BBC – Tuesday 18th April

Is this a good time to invest in Britain?

Until we get the results in June it is impossible to predict Britain’s stance towards future relations with the EU and this is bound to have a significant effect on the economy and the political environment within the UK. Resolving this uncertainty will also help stability within the EU.

In my opinion, Teresa May’s decision to go to the country will be a good thing businesses, particularly those looking to make long- and mid-term investments.

However, the General Election will occur just a month after local government elections, and as a British subject, I’m fed up with it all and I’d just like my Thursday night TV schedules to be left alone for a while please.

ps. Does anyone know why the BBC website shows my viewing schedules in Gaelic?

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Industria Grafica quotes Brian Minards on design

chris@precisionpr.co.uk — Wed, 22 Feb 2017 15:25:58 +0000

Brian Minards

Industria Grafica has quoted Brian Minards, Precision PR’s branding and graphic design associate. Brian discusses the part that graphic design will play at this year’s IPEX 2017 exhibition.

Informa, organisers of IPEX, are keen to show how technologies are making print more relevant. Digital printing is making true personalisation a reality, and providing useful data for on-pack proof-of-purchase promotions. These same technologies mean that designers and printers must work more collaboratively to exploit their capabilities.

What role do you think that design plays in today’s mixed-up-media world, and particularly in your business?

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