About Us

Precision PR Limited is a UK-based PR and marketing communications agency. We specialise in B2B technologies used in medical, dentistry, engineering, manufacturing and digital imaging sectors.

A partnership is born

Early in 2017, Cary Cray-Webb, a registered dental nurse and nurse-tutor, and Chris Webb decided that it was time for some creative thinking. Chris had spent nearly 30 years managing in-house and agency PR teams creating highly successful communications campaigns. It was time to create a PR agency of their own. With a little help from their friends, Precision PR was born in the spring of 2017.


Chris has held senior communications roles at CODA, Hyperion, CSI, Qualys and Epson, and has worked in several mid-level and senior agency roles gaining a range of strategic and hands-on skills with clients and business partners that include; Alcatel-Lucent, BHA Software, IBM, Microsoft, PeopleSoft, QAD, Qlik, Salesforce.com, SAP, SDRC and Yokogawa. Our associates have worked with many others.


Precision PR calls upon a small staff and trusted associates with the skills and experience needed to help deliver your objectives. The team is flexible and focused on delivering precisely what you need.


Chris Webb

  • PR professional, communication strategist and programme delivery manager
  • Accredited PR Practitioner of the Chartered Institute of Public Relations
  • Writes about a range of business, technology and engineering subjects
  • Plays the guitar and composes music
  • Thinks he’s in charge
Photo - Cary Cray-Webb

Cary Cray-Webb

  • Artist, medical illustrator and registered dental nurse
  • Creative mind, ideas sounding board and keeper of the chequebook
  • Writes about medical and dental technology, and practice management software
  • Paints, sculpts and imagines
  • Really is in charge

Dawn Li

  • Art Director with our partner company, EastWest Design
  • Graphic designer and WordPress web developer
  • Over 20 years of design and publishing experience, including a spell with one of the World’s best-known media brands
  • As happy working with online media as she is with print

Liz Warren

  • Business-to-business, professional services, technology and IT writer
  • Writes about IT and business services across all industries but especially healthcare, public sector and manufacturing
  • Likes gardening and being pampered on cruise ships

Brian Minards

  • Corporate branding and graphic design guru
  • Develops brands, designs visual content, and teaches advertising and graphic design
  • Knows a thing or two about printing and how designers should best use it
  • Astonishingly good at assembling flat-pack furniture