• In a world of shouting, the clearest sound is sometimes a whisper

Heditude 2019 – a case study

Once upon a time in a rural Essex village … Heditude is a community music festival. It’s the vision of a local man, Aaron Stevens. But it was brought to life by a small band of his friends – and Precision PR Limited. This is the story of how a bit of marketing discipline can turn a little dream into…

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The Dentistry Show – 17th & 18th May – 10 Things

What we learned from this year’s Dentistry Show This year, we decided to attend the Dentistry Show at the NEC. Unfortunately, Cary couldn’t make it, so Chris went to both days – on the Friday with Ben Baker of our client Pearl Dental Software, and on the Saturday with our dentist friend, Jules. This article highlights ten of the things…

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How to brand your practice

Which supermarket is your dental practice like? (by Chris Webb and Cary Cray-Webb) We’ve been working in PR for the dental industry for two years now – you may have seen some of our work with brands such as Pearl Dental Software.  During that time we’ve had the privilege to study many dental businesses and practices across the country. It…

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Getting digital marketing right

Don’t shout – whisper Digital PR and marketing apparently provide businesses with some distinct advantages over traditional methods. People will tell you that you can reach a bigger audience. Well, you sort of can, sometimes. But traditional media still has a massive reach. They will also tell you that, you can more easily reach a better-targeted audience. Well, that’s true…

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Have you ever heard of Rehab4Addiction?

Advice for those seeking recovery from addiction A couple of weeks ago I received an email from a gentleman. He was asking me to provide a link to his website from the website of my band. Normally I consign such emails to the ‘blocked sender’ list. But this one caught my interest because of the song he mentioned, namely our…

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Did you see ??? Cary in print

Cary Cray-Webb - Director - Precision PR

Cary Cary-Webb in BDJ-Team We’re very proud to be able to share an article from BDJ-Team. BDJ-Team is part of the British Dental Journal magazine series from Springer Nature. These titles are published on behalf of the British Dental Association. https://www.nature.com/articles/bdjteam2018164 This is the FIRST article that Cary has written for a magazine in her own right. It deals with…

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So put your money where your mouth is

Precision PR advert in Modern Dentist Magazine

Our first advert “Well Mr Client, chasing earned media and working with Social Media is only half the battle.” We admit it – we’ve said it many times. No one route to an audience is seen by everyone you’d like, so the more (properly chosen and co-ordinated) routes you have the more people will read your message. So now we’ve…

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What do you think of the show so far?

Morcombe and Wise (with Glenda Jackson) - What do you think of the show so far?

Confessions of an NEC virgin (by Cary Cray-Webb) A couple of weeks ago, my husband frog-marched me to the car and then drove me at speed towards Birmingham. While I’m growing very familiar with the western stretches of the A14, I’ve always managed to stop short of the M6 (except for one family trip to Dudley – a different story,…

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We’ve been filming … 6Ws of video

Hint’s and tips on creating videos We recently started work on a series of videos for one of our clients, which has prompted us to write this blog about some of the things we believe you should think about when creating videos. As in all communications, the 6Ws are a good starting point. Why Think about what you are trying…

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I’m Accredited !

Chris Webb - Director - Precision PR Limited

I’ve got an Ology … I’m chuffed to bits to announce (or if you like ‘brag’) that I’ve just been granted ‘Accredited PR Practitioner’ status by the Chartered Institute of Public Relations. Not quite sure what it means yet, but I had to do a load of courses and training sessions to get it, and I’m delighted to have some…

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