• In a world of shouting, the clearest sound is sometimes a whisper

How to brand your practice

Which supermarket is your dental practice like? (by Chris Webb and Cary Cray-Webb) We’ve been working in PR for the dental industry for two years now – you may have seen some of our work with brands such as Pearl Dental Software.  During that time we’ve had the privilege to study many dental businesses and practices across the country. It…

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How to waste money on advertising

Picture - The Brexit Bus subverted

It’s easily done The adage “Fail to plan and you plan to fail” couldn’t be more true of advertising. But we’ve all done it. You know what happens – the friendly advertising rep from your favourite magazine rings you and tells you they can give you a half-page at a 75% discount, so you buy your bargain space and feel…

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Getting digital marketing right

Don’t shout – whisper Digital PR and marketing apparently provide businesses with some distinct advantages over traditional methods. People will tell you that you can reach a bigger audience. Well, you sort of can, sometimes. But traditional media still has a massive reach. They will also tell you that, you can more easily reach a better-targeted audience. Well, that’s true…

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Once upon a time 3D-Printing was called Rapid Prototyping

Ford Duratec engine - modelled in I-DEAS CAd software

The democratisation of one-off digital-to-physical things Once upon a time in a far, far world, people used to make one-off prototypes of planned new products using really exotic stuff and incredibly expensive computer systems. Today, in a small office near you, someone is doing the same thing for a fraction of the cost. And without the need to prepare baths…

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New website launched – Heditude 2018

Precision PR - Heditude 2018

Heditude 2018 – website by Precision PR We were recently asked to create a website for Heditude 2018, a local community music festival. The site took us just over a week from approval of our initial design to launch. This includes managing approvals by the volunteers who run the festival in their spare time. We’ve now built three websites (as…

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Industria Grafica quotes Brian Minards on design

Brian Minards - Precision PR -design at IPEX

Industria Grafica has quoted Brian Minards, Precision PR’s branding and graphic design associate. Brian discusses the part that graphic design will play at this year’s IPEX 2017 exhibition. Informa, organisers of IPEX, are keen to show how technologies are making print more relevant. Digital printing is making true personalisation a reality, and providing useful data for on-pack proof-of-purchase promotions. These…

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