• In a world of shouting, the clearest sound is sometimes a whisper

How to brand your practice

Which supermarket is your dental practice like? (by Chris Webb and Cary Cray-Webb) We’ve been working in PR for the dental industry for two years now – you may have seen some of our work with brands such as Pearl Dental Software.  During that time we’ve had the privilege to study many dental businesses and practices across the country. It…

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How to waste money on advertising

Picture - The Brexit Bus subverted

It’s easily done The adage “Fail to plan and you plan to fail” couldn’t be more true of advertising. But we’ve all done it. You know what happens – the friendly advertising rep from your favourite magazine rings you and tells you they can give you a half-page at a 75% discount, so you buy your bargain space and feel…

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Did you see ??? Cary in print

Cary Cray-Webb - Director - Precision PR

Cary Cary-Webb in BDJ-Team We’re very proud to be able to share an article from BDJ-Team. BDJ-Team is part of the British Dental Journal magazine series from Springer Nature. These titles are published on behalf of the British Dental Association. https://www.nature.com/articles/bdjteam2018164 This is the FIRST article that Cary has written for a magazine in her own right. It deals with…

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Two great articles on Pearl’s site

Cary Cray-Webb - Director - Precision PR

Oh My Lord! They use our articles We recently wrote two new articles for our client BHA Software which have been posted on their Pearl dental software site to fuel their ongoing social media campaign. Oh my Lord! They use Pearl! Nurse training and retention: time to act   If you are looking for specialist content that sounds special but…

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Dental lab work and patient care

Lab work - it can make a dental nurse jump with joy or swear like a trooper

The Lab Man cometh The arrival of the courier bringing the day’s lab work causes mild excitement in every dental practice. In many practices, the appointment book is organised to take advantage of this; we usually take impressions before his/her arrival, and carry out fittings afterwards. For the patient, this looks like so much admin. For the dentist, this is…

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Using imaging technologies to enhance patient care

Image result for dental 3d models Medical Applications in 3D Scanning | LMI3D LMI Technologies

Don’t forget the patient (by Dr Iulian Popescu) Modern dental imaging technology is amazing. We now have digital x-rays that throw an image to the dentist’s computer screen in seconds. ‘OPG’ machines can create a panoramic radiograph (a 2d image of the patient’s whole dentition). We even have digital scanners that can create a 3-D map of the inside surfaces…

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