Strategy Tag

It is fascinating how dental practices are perceived by professionals and patients. This perception derives to a very great extent from the efforts that owners to create 'a brand'....

The adage "Fail to plan and you plan to fail" couldn't be more true of advertising. But we've all done it. You know what happens - the friendly advertising rep from your favourite magazine rings you...

Digital PR and marketing apparently provide businesses with some distinct advantages over traditional methods. People will tell you that you can reach a bigger audience. Well, you sort of can, sometimes. But traditional media still has a massive reach....

We're very proud to be able to share an article from BDJ-Team. BDJ-Team is part of the British Dental Journal magazine series from Springer Nature. These titles are published on behalf of the British Dental Association....

In 1999, when I started work for Hyperion as EMEA PR Manager, the internet had already begun to change the international communications landscape. Companies could no-longer conduct discrete communications and media relations programmes on a country-by-country basis....