Marketing Communications Tag

It is fascinating how dental practices are perceived by professionals and patients. This perception derives to a very great extent from the efforts that owners to create 'a brand'....

The adage "Fail to plan and you plan to fail" couldn't be more true of advertising. But we've all done it. You know what happens - the friendly advertising rep from your favourite magazine rings you...

Digital PR and marketing apparently provide businesses with some distinct advantages over traditional methods. People will tell you that you can reach a bigger audience. Well, you sort of can, sometimes. But traditional media still has a massive reach....

We admit it - we've said it many times. No one route to an audience is seen by everyone you'd like, so the more (properly chosen and co-ordinated) routes you have the more people will read your message....

Hint's and tips on creating videos We recently started work on a series of videos for one of our clients, which has prompted us to write this blog about some of the things we believe you should think about when creating videos. As in all communications, the 6Ws are a good starting...