Social Media

This is the story of how a bit of marketing discipline can turn a little dream into a successful music festival attracting 800 people and raising a four-figure sum for charities - even though it rained....

Digital PR and marketing apparently provide businesses with some distinct advantages over traditional methods. People will tell you that you can reach a bigger audience. Well, you sort of can, sometimes. But traditional media still has a massive reach....

A couple of weeks ago I received an email from a gentleman. He was asking me to provide a link to his website from the website of my band. Normally I consign such emails to the 'blocked sender' list. But this one caught my interest because of the song he...

50-something years ago, protecting your new business in London often meant paying money to the Kray Brothers or the Richardson Gang. These days the threats faced by new businesses are less likely to involve physical violence and more likely to involve data theft....

Everyone loves a trip to the dentist, right? Well, maybe not, but the team behind Pearl Dental Software are determined to help make the process as painless as possible....

In 1999, when I started work for Hyperion as EMEA PR Manager, the internet had already begun to change the international communications landscape. Companies could no-longer conduct discrete communications and media relations programmes on a country-by-country basis....