Branding and brand marketing

Changing the name of a business related to specific premises is not as easy as it sounds - not when it comes to search engines optimisation. Here's how we're helping Shine Partnerships Ltd to do that for their Limes House and Carlton Lodge services...

We're truly proud to announce the launch of our latest client website project - www.shinepartnerships.co.uk. With 28 live pages, plus a news/blog page, this is the biggest single website project carried out so far by Precision. It incorporated 3 separate photoshoots across 10 locations....

At the recent BDIA Showcase exhibition, I visited the MHRA stand, and I was frankly shocked. Not by their stand, but by the sheer number of items they had seized at that very exhibition: 15,816 individual items from two stands, Retail Value £19,160....

We arrived at the NEC as planned just after 11:00 am. And it seems that the entire UK caravan and motorhome community chose the self-same time to visit their trade show.  A queue to get onto the site, queues for the carparks, queues for the transfer bus. Not a good...

It is fascinating how dental practices are perceived by professionals and patients. This perception derives to a very great extent from the efforts that owners to create 'a brand'....

The adage "Fail to plan and you plan to fail" couldn't be more true of advertising. But we've all done it. You know what happens - the friendly advertising rep from your favourite magazine rings you...

Digital PR and marketing apparently provide businesses with some distinct advantages over traditional methods. People will tell you that you can reach a bigger audience. Well, you sort of can, sometimes. But traditional media still has a massive reach....

A couple of weeks ago I received an email from a gentleman. He was asking me to provide a link to his website from the website of my band. Normally I consign such emails to the 'blocked sender' list. But this one caught my interest because of the song he...

50-something years ago, protecting your new business in London often meant paying money to the Kray Brothers or the Richardson Gang. These days the threats faced by new businesses are less likely to involve physical violence and more likely to involve data theft....

A couple of weeks ago, my husband frog-marched me to the car and then drove me at speed towards Birmingham. While I'm growing very familiar with the western stretches of the A14, I've always managed to stop short of the M6...