• In a world of shouting, the clearest sound is sometimes a whisper

Heditude 2019 – a case study

Once upon a time in a rural Essex village … Heditude is a community music festival. It’s the vision of a local man, Aaron Stevens. But it was brought to life by a small band of his friends – and Precision PR Limited. This is the story of how a bit of marketing discipline can turn a little dream into…

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The Dentistry Show – 17th & 18th May – 10 Things

What we learned from this year’s Dentistry Show This year, we decided to attend the Dentistry Show at the NEC. Unfortunately, Cary couldn’t make it, so Chris went to both days – on the Friday with Ben Baker of our client Pearl Dental Software, and on the Saturday with our dentist friend, Jules. This article highlights ten of the things…

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How to brand your practice

Which supermarket is your dental practice like? (by Chris Webb and Cary Cray-Webb) We’ve been working in PR for the dental industry for two years now – you may have seen some of our work with brands such as Pearl Dental Software.  During that time we’ve had the privilege to study many dental businesses and practices across the country. It…

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How to waste money on advertising

Picture - The Brexit Bus subverted

It’s easily done The adage “Fail to plan and you plan to fail” couldn’t be more true of advertising. But we’ve all done it. You know what happens – the friendly advertising rep from your favourite magazine rings you and tells you they can give you a half-page at a 75% discount, so you buy your bargain space and feel…

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Getting digital marketing right

Don’t shout – whisper Digital PR and marketing apparently provide businesses with some distinct advantages over traditional methods. People will tell you that you can reach a bigger audience. Well, you sort of can, sometimes. But traditional media still has a massive reach. They will also tell you that, you can more easily reach a better-targeted audience. Well, that’s true…

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Have you ever heard of Rehab4Addiction?

Advice for those seeking recovery from addiction A couple of weeks ago I received an email from a gentleman. He was asking me to provide a link to his website from the website of my band. Normally I consign such emails to the ‘blocked sender’ list. But this one caught my interest because of the song he mentioned, namely our…

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What do you think of the show so far?

Morcombe and Wise (with Glenda Jackson) - What do you think of the show so far?

Confessions of an NEC virgin (by Cary Cray-Webb) A couple of weeks ago, my husband frog-marched me to the car and then drove me at speed towards Birmingham. While I’m growing very familiar with the western stretches of the A14, I’ve always managed to stop short of the M6 (except for one family trip to Dudley – a different story,…

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We’ve been filming … 6Ws of video

Hint’s and tips on creating videos We recently started work on a series of videos for one of our clients, which has prompted us to write this blog about some of the things we believe you should think about when creating videos. As in all communications, the 6Ws are a good starting point. Why Think about what you are trying…

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What do you do when a bank’s ‘Customer Support’ procedures don’t work?

Banker Cartoon - c/o Cartoonstock.com

Dear Bank Manager Did you know that several of your online banking functions no-longer work using the Firefox browser? Did you know that your ‘Secure Message’ facility doesn’t seem to work in Firefox or Chrome? Do your “Customer Support” team know this? We tried five or six times to simply report these minor technical problems that were causing serious disruption…

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New website launched – Heditude 2018

Precision PR - Heditude 2018

Heditude 2018 – website by Precision PR We were recently asked to create a website for Heditude 2018, a local community music festival. The site took us just over a week from approval of our initial design to launch. This includes managing approvals by the volunteers who run the festival in their spare time. We’ve now built three websites (as…

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