• In a world of shouting, the clearest sound is sometimes a whisper

How to brand your practice

Which supermarket is your dental practice like? (by Chris Webb and Cary Cray-Webb) We’ve been working in PR for the dental industry for two years now – you may have seen some of our work with brands such as Pearl Dental Software.  During that time we’ve had the privilege to study many dental businesses and practices across the country. It…

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How to waste money on advertising

Picture - The Brexit Bus subverted

It’s easily done The adage “Fail to plan and you plan to fail” couldn’t be more true of advertising. But we’ve all done it. You know what happens – the friendly advertising rep from your favourite magazine rings you and tells you they can give you a half-page at a 75% discount, so you buy your bargain space and feel…

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Getting digital marketing right

Don’t shout – whisper Digital PR and marketing apparently provide businesses with some distinct advantages over traditional methods. People will tell you that you can reach a bigger audience. Well, you sort of can, sometimes. But traditional media still has a massive reach. They will also tell you that, you can more easily reach a better-targeted audience. Well, that’s true…

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Did you see ??? Cary in print

Cary Cray-Webb - Director - Precision PR

Cary Cary-Webb in BDJ-Team We’re very proud to be able to share an article from BDJ-Team. BDJ-Team is part of the British Dental Journal magazine series from Springer Nature. These titles are published on behalf of the British Dental Association. https://www.nature.com/articles/bdjteam2018164 This is the FIRST article that Cary has written for a magazine in her own right. It deals with…

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How to manage PR at a Trade Show

The Atomium at the exhibition centre in Brussels

6 PR tips to make the most of trade shows I’ve been to dozens of trade shows in the UK, Belgium, Germany and The Netherlands, working in-house and as a supporting consultant. Here are a few things that I’ve learned about PR at exhibitions along the way: 1 – Start early Kick off your campaign as soon as you decide…

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