New website goes live for Shine Partnerships Ltd created by Precision PR Limited

We’re truly proud to announce the launch of our latest client website project –

Photo - Manoj Mahtani - Owner/Chief Executive Officer

Manoj Mahtani – Owner/Chief Executive Officer

Shine Partnerships Limited specialises in providing high-quality [CQC Registered] supported living and floating support services for forensic and/or complex needs mental health service users. With 10 houses (and two more about to launch), Shine provides the care needed for tens of people in North London who have experienced mental health problems and are now returning to life in the community.

Designed and built by associate design consultant Dawn Li with project management by Chris Webb, the site also makes extensive use of photographs by the well-known corporate photographer Harry Chambers.

With 28 live pages, plus a news/blog page, this is the biggest single website project carried out so far by Precision. It incorporated 3 separate photoshoots across 10 locations – each requiring careful recording of photo permissions, etc.

The project took considerably longer than the two weeks first envisaged due to complex demands on the client’s diary. However, the results are visually stunning while maintaining a level of brand continuity from the previous (very out of date) site.


The campaign objectives for the website are to:

  • help recruit staff
  • better and more clearly illustrate Shine’s services to service commissioners
  • maintain the existing brand investment and develop it further for future use


We also identified the need for simplified on-going maintenance to keep up with the businesses growth plans. And the ability to re-use assets across multiple channels of communication.

The key technical requirements included:

  • adaptive design for desktop, tablet and mobile
  • news/blog page for integration with future social media and content marketing campaigns
  • architecture and technology that allows the client’s staff (none of whom are marketing or IT professionals) to make minor updates and carry out simple maintenance


Built using WordPress with a custom template, the new site meets all three criteria. The final part of the project will be a short training session. This will demonstrate how to post news, make simple amendments and carry out software updates to plugins and other behind-the-scenes elements.

How can we help you?

If your website is in need of a refresh, please call us. We are particularly interested (and skilled at) developing sites for integrated marketing campaigns. We would love to talk to you about how we could do this for your business. Contact us by email or tel: 07432 189149

Chris has spent nearly 30 years managing in-house and agency PR teams creating highly successful communications campaigns. With a little help from friends, Chris created Precision PR in the spring of 2017. Chris has held senior communications roles at CODA, Hyperion, CSI, Qualys and Epson, and has worked in several mid-level and senior agency roles gaining a range of strategic and hands-on skills with clients and business partners that include; Alcatel-Lucent, Adaptsys, BHA Software, IBM, Microsoft, PeopleSoft, QAD, Qlik,, SAP, SDRC and Yokogawa. Our associates have worked with many others.

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