Ideas & Opinions

We arrived at the NEC as planned just after 11:00 am. And it seems that the entire UK caravan and motorhome community chose the self-same time to visit their trade show.  A queue to get onto the site, queues for the carparks, queues for the transfer bus. Not a good...

BHA Software‘s dental practice management software, Pearl, is well established. In fact, it’s the third most used product of its type in the UK....

It is fascinating how dental practices are perceived by professionals and patients. This perception derives to a very great extent from the efforts that owners to create 'a brand'....

This is the story of how a bit of marketing discipline can turn a little dream into a successful music festival attracting 800 people and raising a four-figure sum for charities - even though it rained....

Like most people, I hate filing almost as much as I hate filling in forms. For me, a truly great piece of technology would make both easier – or even disappear altogether. And that's exactly what's happening in the waiting rooms of hundreds of dentists....

The adage "Fail to plan and you plan to fail" couldn't be more true of advertising. But we've all done it. You know what happens - the friendly advertising rep from your favourite magazine rings you...