22 Feb Industria Grafica quotes Brian Minards on design
Informa, organisers of IPEX, are keen to show how technologies are making print more relevant. Digital printing is making true personalisation a reality, and providing useful data for on-pack proof-of-purchase promotions. These same technologies mean that designers and printers must work more collaboratively to exploit their capabilities.
What role do you think that design plays in today’s mixed-up-media world, and particularly in your business?