Industria Grafica quotes Brian Minards on design

Industria Grafica quotes Brian Minards on design

Brian Minards

Industria Grafica has quoted Brian Minards, Precision PR’s branding and graphic design associate. Brian discusses the part that graphic design will play at this year’s IPEX 2017 exhibition.

Informa, organisers of IPEX, are keen to show how technologies are making print more relevant. Digital printing is making true personalisation a reality, and providing useful data for on-pack proof-of-purchase promotions. These same technologies mean that designers and printers must work more collaboratively to exploit their capabilities.

What role do you think that design plays in today’s mixed-up-media world, and particularly in your business?

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Christopher Webb
chris@precisionpr.co.uk

Chris has spent nearly 30 years managing in-house and agency PR teams creating highly successful communications campaigns. With a little help from friends, Chris created Precision PR in the spring of 2017. Chris has held senior communications roles at CODA, Hyperion, CSI, Qualys and Epson, and has worked in several mid-level and senior agency roles gaining a range of strategic and hands-on skills with clients and business partners that include; Alcatel-Lucent, Adaptsys, BHA Software, IBM, Microsoft, PeopleSoft, QAD, Qlik, Salesforce.com, SAP, SDRC and Yokogawa. Our associates have worked with many others.