• In a world of shouting, the clearest sound is sometimes a whisper

Oh my God! They use Exact!

Image produced by Carestream Dental RVG 6500 System

This is not a criticism – this was my reaction the first time I used the dental practice management software at my new practice. When I trained as a dental nurse I spent 18 months working for a large chain of dental practices, and although I worked at two locations 30 miles or so apart, they used the same software;…

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It’s all in the name

Computer crash test simulaton

One day a couple of years ago, I looked up from my desk, glanced at a paper, and discovered that someone had invented 3D-Printing. Except they hadn’t. Once I worked out what was being described I realised that I wrote about it 20-odd years ago (in a publication called Time Compression Technologies) while working with one of my CAD clients.…

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Who is Charlotte Hogg? Imran Khan explains all

Imran Khan - Precision PR

Writing in City A.M., Imran Khan, Precision PR’s associate writer on all things finance related, gives the background to the recent appointment of Charlotte Hogg as deputy governor of the Bank of England. Why is this important to you?  Read the full story here … If you want your PR campaign to be created by grown-ups, call us.

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