Ideas & Opinions

Modern dental imaging technology is amazing. We now have digital x-rays that throw an image to the dentist's computer screen in seconds. 'OPG' machines can create a panoramic radiograph (a 2d image of the patient’s whole dentition). We even have digital scanners that can create a 3-D map of the...

I've been to dozens of trade shows in the UK, Belgium, Germany and The Netherlands, working in-house and as a supporting consultant. Here are a few things that I've learned about PR at exhibitions along the way:...

Prime Minister Theresa May has called a surprise general election.  Despite making it clear that she did not wish to call an early election (the Fixed Parliament Act mandates five-year parliaments unless certain conditions are met) she is seeking consent in Parliament for an election on 8th June....

I love imaging technology of all sorts, but I particularly love printing. My passion for printing and print technologies was instilled in me very early by my father who worked as a manager at Europe's (then) biggest manufacturer of flexible packaging....

Industry analysts are a critical part of any B2B market place, especially technology. They should therefore be an important consideration in every B2B marketing campaign....

I'm thrilled to announce the 'official' launch of Precision PR Limited. I've had an ambition for several years to create a B2B PR and marketing consultancy that works the way I believe it should, and so here it is....

When I trained as a dental nurse I spent 18 months working for a large chain of dental practices, and although I worked at two locations 30 miles or so apart, they used the same software...

One day a couple of years ago, I looked up from my desk, glanced at a paper, and discovered that someone had invented 3D-Printing. Except they hadn't....

Industria Grafica has quoted Brian Minards, Precision PR's branding and graphic design associate. Brian discusses the part that graphic design will play at this year's IPEX 2017 exhibition....

In 1999, when I started work for Hyperion as EMEA PR Manager, the internet had already begun to change the international communications landscape. Companies could no-longer conduct discrete communications and media relations programmes on a country-by-country basis....